Privacy Policy
PRIVACY POLICY
Last Updated: August 2026
At Lafure, we respect your privacy and are committed to handling your personal data responsibly.
Lafure is a brand owned and operated by Supeema Garments Co. (“Lafure”, “we”, “us” or “our”).
This Privacy Policy explains how we may collect, use, process, store, share and protect your personal data when you:
- Visit our website
- Create an account
- Purchase a product
- Contact Customer Care
- Participate in a promotion
- Subscribe to marketing communications
- Otherwise interact with Lafure
1. Who Is Responsible for Your Personal Data?
For personal data collected through the Lafure website and services, the relevant business entity is:
Supeema Garments Co.
B-2, Plot No. 2, First Floor
Asmeeta Textile Park, Kongaon
Bhiwandi – 421311
Maharashtra, India
Email: hello@lafure.com
Phone/WhatsApp: +91 92701 88972
2. Personal Data We May Collect
The information collected depends on how you interact with Lafure.
A. Identity & Contact Information
We may collect:
- Full name
- Email address
- Mobile number
- WhatsApp number
- Billing address
- Shipping address
- PIN code
B. Account Information
If you create an account, we may process:
- Account details
- Saved addresses
- Preferences
- Wishlist information
- Account activity
C. Order & Transaction Information
We may process:
- Products purchased
- Order value
- Payment status
- Order history
- Shipping details
- Delivery status
- Return history
- Exchange history
- Refund information
- Customer-service correspondence
D. Payment Information
Payments may be processed by third-party payment gateways and payment service providers.
Lafure does not ordinarily store complete:
- Credit/debit card numbers
- CVV
- UPI PINs
- Banking passwords
- OTPs
Payment providers may process information required to complete and verify transactions in accordance with their own privacy and security practices.
E. Device & Technical Information
When you use our website, certain information may be collected automatically, including:
- IP address
- Browser type
- Device type
- Operating system
- Approximate location derived from IP
- Website pages visited
- Date and time of visits
- Referring website or campaign
- Website interactions
- Cookie identifiers
F. Communications
If you contact us, we may retain information contained in communications through:
- Phone
- Website forms
- Social media
- Customer-support channels
3. Why We Use Your Personal Data
We may process personal data for the following purposes.
Order Fulfilment
- Processing orders
- Processing payments
- Packing and dispatching products
- Delivering orders
- Providing order confirmations
- Providing tracking updates
- Processing returns, exchanges and refunds
Customer Service
- Responding to enquiries
- Resolving complaints
- Handling returns and exchanges
- Investigating delivery issues
- Providing after-sales support
Account Management
- Creating accounts
- Authenticating customers
- Maintaining account preferences
- Providing order history
Fraud Prevention & Security
- Detecting suspicious transactions
- Preventing account misuse
- Protecting our systems
- Preventing fraudulent returns or payment activity
Website Improvement
- Understanding website usage
- Improving navigation
- Optimising website performance
- Improving products and services
- Personalising the shopping experience where appropriate
Marketing
Subject to applicable consent and legal requirements, we may use information to:
- Send offers
- Announce new arrivals
- Share sale information
- Send product recommendations
- Send cart reminders
- Measure advertising performance
Legal & Regulatory Purposes
We may process information where necessary to:
- Comply with applicable laws
- Maintain accounting and tax records
- Respond to lawful requests
- Resolve disputes
- Protect our legal rights
4. Consent
Where processing of your personal data is based on consent, we will seek consent in accordance with applicable requirements.
You may withdraw your consent for future processing where consent is the relevant basis for processing.
Withdrawal of consent will not ordinarily affect processing already lawfully carried out before withdrawal.
Certain personal data may still need to be processed or retained where necessary to:
- Complete an existing order
- Process a refund
- Comply with law
- Maintain statutory records
- Establish or defend legal claims
5. Cookies & Similar Technologies
Lafure may use cookies, pixels and similar technologies.
These may be used to:
- Keep customers signed in
- Maintain shopping carts
- Remember preferences
- Understand website usage
- Improve website performance
- Measure marketing campaigns
- Prevent fraud
- Provide more relevant advertising where permitted
Types of Cookies
Our website may use:
- Essential cookies – required for website functionality
- Functional cookies – used to remember preferences
- Analytics cookies – used to understand website usage
- Advertising cookies – used to measure or personalise advertising where permitted
Where legally required, appropriate consent will be obtained before non-essential cookies are used.
You may also manage certain cookies through your browser settings.
Disabling cookies may affect some website functionality.
6. Analytics
We may use analytics platforms to understand how customers interact with Lafure.
Analytics information may include:
- Pages viewed
- Session duration
- Traffic source
- Device information
- Browser information
- General location
- Website interactions
- Conversion events
We use this information to improve:
- Website performance
- User experience
- Product discovery
- Marketing effectiveness
7. Marketing Communications
Where you have consented or where otherwise permitted under applicable law, Lafure may contact you regarding:
- New arrivals
- Offers
- Discounts
- Sale campaigns
- Product recommendations
- Cart reminders
- Other Lafure updates
Communications may be sent through:
- SMS
- Other approved channels
Opting Out
You may opt out of promotional communications at any time by:
- Using an unsubscribe option provided in the communication
- Following opt-out instructions
- Messaging us
- Emailing hello@lafure.com
You may continue to receive necessary transactional communications regarding:
- Orders
- Payments
- Deliveries
- Returns
- Exchanges
- Refunds
- Customer-service requests
8. WhatsApp Communications
If you provide your mobile number and consent to WhatsApp communication, Lafure may use WhatsApp for:
- Order confirmations
- Shipping updates
- Delivery notifications
- Customer support
- Returns and exchanges
- Refund communication
- Promotional communication where permitted
You may opt out of promotional WhatsApp messages at any time.
9. Sharing of Personal Data
Lafure does not sell or rent your personal data.
We may share necessary information with service providers that help us operate our business.
These may include:
- E-commerce technology providers
- Website-hosting providers
- Payment gateways
- Payment processors
- Courier companies
- Logistics providers
- Order-management providers
- Customer-support providers
- Email providers
- SMS providers
- WhatsApp communication providers
- Analytics providers
- Marketing platforms
- Advertising platforms
- IT and security providers
- Professional advisers
- Other vendors required to operate Lafure
Service providers are provided information only to the extent reasonably necessary for their relevant services, subject to applicable contractual and legal requirements.
10. Social Media & Advertising
Lafure may use social-media and advertising platforms to:
- Promote products
- Measure campaign effectiveness
- Understand customer interactions
- Provide relevant advertising where permitted
Subject to applicable consent requirements, such platforms may use:
- Cookies
- Pixels
- Device identifiers
- Similar technologies
These platforms may also process information under their own privacy policies.
11. Data Security
We take reasonable technical, organisational and administrative measures to protect personal data from:
- Unauthorised access
- Loss
- Misuse
- Unauthorised disclosure
- Alteration
- Destruction
However, no internet transmission, website or electronic storage system can be guaranteed to be completely secure.
Protect Yourself
Customers should never share:
- Passwords
- OTPs
- UPI PINs
- ATM PINs
- CVVs
- Online banking passwords
with any unauthorised person.
12. Data Retention
We retain personal data only for as long as reasonably necessary for the purpose for which it was collected or as required under applicable law.
Information may be retained for:
- Order fulfilment
- Returns and refunds
- Customer support
- Accounting
- Taxation
- Fraud prevention
- Legal compliance
- Dispute resolution
Where personal data is no longer required and no legal or legitimate retention requirement applies, it may be deleted or otherwise handled in accordance with applicable law.
13. Your Privacy Rights
Subject to applicable law, you may have rights regarding your personal data, including the ability to request:
- Access to information about your personal data
- Correction of inaccurate personal data
- Completion of incomplete personal data
- Updating of personal data
- Erasure of eligible personal data
- Withdrawal of consent where applicable
- Grievance redressal
- Nomination in circumstances recognised under applicable data-protection law
Requests may be submitted to:
hello@lafure.com
We may take reasonable steps to verify your identity before processing certain requests.
Some information may need to be retained despite a deletion request where retention is necessary for:
- Legal compliance
- Taxation
- Accounting
- Fraud prevention
- Existing transactions
- Establishing or defending legal claims
14. Grievance Redressal
If you have a complaint or concern regarding how Lafure handles your personal data, you may contact:
Email: hello@lafure.com
Phone/WhatsApp: +91 92701 88972
Privacy / Grievance Contact: [Insert Responsible Person / Designation Before Publishing]
We will provide a reasonable mechanism for addressing privacy-related grievances in accordance with applicable law.
15. Personal Data of Children
Lafure does not knowingly seek to collect personal data directly from children in circumstances where valid parental or guardian consent is required under applicable law.
Where applicable, a parent or lawful guardian should supervise the child's interaction with the website.
We do not intend to knowingly engage in prohibited tracking, behavioural monitoring or targeted advertising directed at children where restricted under applicable law.
If you believe personal data relating to a child has been provided to us inappropriately, please contact:
hello@lafure.com
16. Third-Party Websites
Our website may contain links to:
- Social-media platforms
- Payment services
- Delivery services
- Other third-party websites
Lafure does not control the independent privacy practices of third-party websites.
Customers should review the privacy policies of those third parties before providing personal information.
17. Legal Disclosure
We may disclose personal data where reasonably required to:
- Comply with applicable law
- Comply with court orders or lawful government requests
- Prevent or investigate fraud
- Protect our customers
- Protect Lafure or Supeema Garments Co.
- Investigate unlawful conduct
- Establish, exercise or defend legal claims
18. Data Breach
If a personal data breach occurs, Lafure will take reasonable steps to:
- Investigate the incident
- Contain and mitigate the impact
- Take appropriate corrective measures
- Make notifications required under applicable law
19. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in:
- Our website
- Products and services
- Business operations
- Technology
- Privacy practices
- Applicable legal requirements
The updated Privacy Policy will be published on this page with a revised Last Updated date.
Customers are encouraged to review this page periodically.
20. Contact Us
For privacy-related questions, requests or complaints:
Lafure
A brand owned and operated by Supeema Garments Co.
Customer Care: hello@lafure.com
Phone/WhatsApp: +91 92701 88972
Business Address:
Supeema Garments Co.
Building no B8, 1st floor,
Asmeeta Textile Park, Kongaon Kalyan Road,
Bhiwandi-421311
Maharashtra, India
Customer Support Hours:
9:30 AM to 6:30 PM
Except Sundays and public holidays
